Content-Distribution Networks
Sites with an extremely large volume of content to distribute often turn to a specialized communication pattern called a content-distribution network or CDN. To reduce the amount of long-distance traffic, or to reduce the round-trip time, a site replicates its content at multiple datacenters (also called Points of Presence (PoPs), nodes, access points or edge servers). When a user makes a request (eg for a web page or a video), the request is routed to the nearest (or approximately nearest) datacenter, and the content is delivered from there.
CDN Mapping For a geographical map of the servers in the NetFlix CDN as of 2016, see [BCTCU16]. The map was created solely through end-user measurements. Most of the servers are in North and South America and Europe.
Large web pages typically contain both static content and also individualized dynamic content. On a typical Facebook page, for example, the videos and javascript might be considered static, while the individual wall posts might be considered dynamic. The CDN may cache all or most of the static content at each of its edge servers, leaving the dynamic content to come from a centralized server. Alternatively, the dynamic content may be replicated at each CDN edge node as well, though this introduces some real-time coordination issues.
If dynamic content is not replicated, the CDN may include private high-speed links between its nodes, allowing for rapid low-congestion delivery to any node. Alternatively, CDN nodes may simply communicate using the public Internet. Finally, the CDN may (or may not) be configured to support fast interactive traffic between nodes, eg teleconferencing traffic.
Organizations can create their own CDNs, but often turn to specialized CDN providers, who often combine their CDN services with website-hosting services.
In principle, all that is needed to create a CDN is a multiplicity of datacenters, each with its own connection to the Internet; private links between datacenters are also common. In practice, many CDN providers also try to build direct connections with the ISPs that serve their customers; the Google Edge Network above does this. This can improve performance and reduce traffic costs.
Finding the edge server that is closest to a given user is a tricky issue. There are three techniques in common use. In the first, the edge servers are all given different IP addresses, and DNS is configured to have users receive the IP address of the closest edge server, 7.8 DNS. In the second, each edge server has the same IP address, and anycast routing is used to route traffic from the user to the closest edge server, 10.6.7 BGP and Anycast. Finally, for HTTP applications a centralized server can look up the approximate location of the user, and then redirect the web page to the closest edge server.