A mission statement encompasses a company's objectives, goals and beliefs into one written document. Companies use mission statements to keep employees focused on the main goals of the company, while still aligning with the companies' ideals. Large companies often post their mission statements publicly, throughout their offices, in their publications or on their websites. A well-written mission statement will announce what the company is, where it's going and how it plans to get there.
Start your mission statement by providing basic information. List the name of your company, what the company does and who the company serves. For example, a retail manufacturer creates and sells products to retail centers or other corporations. Including basic information on your mission statement is especially important if you plan to list the statement in printed material or on the company website. Having the basic information will keep anyone from confusing your mission statement with another company's.
Having well-planned and documented goals shows your company's determine to succeed, and gives employees a vision to follow. Focus on long-term or overall goals, rather than specific, short-term desires. For example, a nonprofit organization's goals could include helping the poor in their community, one person at a time. You can have more than one goal, but limit the section to the most vital visions you have for your company.
An objective is a plan of attack. The objective shows how you will meet the goals in your mission statement. Having objectives shows that your company has both vision and planning. Objectives also help employees focus their work. For example, if your goal is to develop strong relationships with your clients, your objective might state that your company plans to work personally with each client individually.
A mission statement serves as the foundation for your company. Management will use the mission statement as a basis for employee projects. Clients will consider your mission statement when deciding to use your company. Keep your mission statement pointed and direct. Narrow your goals and objectives down to the most important aspects and avoid using overly descriptive language.