Role Played by Mission and Vision

Organization mission and vision are critical elements of a company's organizational strategy and serves as the foundation for the establishment of company objectives.

Mission and vision statements play critical roles, such as:

      They provide unanimity of purpose to organizations and spell out the context in which the organization operates.

They communicate the purpose of the organization to stakeholders.

      They specify the direction in which the organization must move to realize the goals in the vision and mission statements.

They provide the employees with a sense of belonging and identity.