If you own a business, you probably use multiple strategies for marketing. If you need to step up your results, you don’t necessarily need to adopt even more platforms. You can simply make the most of the ones you already use. These tips from members of the online small business community can help you do just that.
Content marketing is a very affordable and effective way to provide value for your customers. But your strategy should evolve over time as your business grows and changes. In this CorpNet post, Nikola Banicek shares some tips you can use to take your existing content marketing plan to the next level.
There are tons of different factors that go into creating a successful SEO strategy. With input from experts in the field, like those included in this Databox post by Jessica Greene, you can step up your existing efforts and enjoy better results. Then you can see what BizSugar members are saying here.
Instagram Stories provide a very natural and casual way to connect with followers and provide a behind the scenes look at your business. But the algorithm and other factors may mean that you cannot reach your ideal audience without a bit of work. This Social Media Examiner post by Helen Perry includes tips for improving your organic reach.
Live streaming can help you connect with customers in real time to answer questions, share valuable content and create engagement. There are several tools you can use to manage your streams. In this blog post, Ileane Smith reviews one option — Streamyard.
The right visuals can help you take nearly all of your marketing materials to the next level, from social media posts to print ads. So how do you find the best visuals and implement them in the most effective ways? Christina Lyon offers helpful visual marketing ideas in this post on the DIY Marketers blog.
Search marketing is one of the most effective ways you can promote your business online. And Google My Business is an essential tool for helping you get noticed. But there are a ton of common mistakes that businesses tend to make on the platform. Learn from those horror stories in this Bright Local post.
Chances are, the majority of your customers spend time on Facebook. So advertising on the platform can almost certainly benefit your business. However, some Facebook campaigns tend to be more effective than others. A solid foundation can help you ensure that your campaigns get results. Read more in this Marketing Land post by Zenia Johnson.
If you want your content marketing to make the optimal impact on your business, it can be beneficial to expand its lifespan. With evergreen content, you simply need to continue promoting it once the initial marketing push has ended. In this Search Engine Journal post, Kristi Kellogg explores how you can accomplish this for your business.