Effective Business Writing: Top Principles and Techniques       

One type of communication that is used almost everyday in the corporate world is business writing: from emails, memos, new policies and instructions to huge client presentations, research and development, and marketing campaigns. Even profit-making and nonprofit organizations in the field of aeronautics, according to a survey by the National Aeronautics and Space Administration (NASA), are into communication the whole time. It says respondents use:

· more than one third of their work time conveying information to others

· another one third working with technical information sent to them by others

Fundamentally, poor business writing is costly and leads to disastrous events. A Los Angeles Business journal  explained that billions of dollars are lost due to insufficient writing skills among business people. It happens, for example, when a customer does not understand the email, marketing tool, or proposal by a company because of wrong grammar or awkward style and tone. The article adds that customers encountering poorly written materials might form an undesirable impression of how a company runs its business.

This post is a part of a series of guides on business writing. Today, we will tackle:

· Definition of Business Writing

· Advantages and Disadvantages of Written Communication

· Elements to Consider Before Writing A Business Document

· Grammar and Language in Business Writing

· Different Types of Business Communication

Business Writing is a type of written communication, usually with standard structure and style. According to the Capella University, it addresses the needs of specific audiences and has prose and lists for a particular topic that concerns business.