Business Case Writing

The objective of a business case or proposal is to identify the requirements of an organization and propose strategies to meet them. It is also used to evaluate results to get optimal success. A business case is document that is written to convince a decision maker to approve the action suggested in the case.

Business Case Format

A business case normally includes the following elements −

● Business Case Title − the Topic of proposal

● Executive Summary − description of the proposal

● Current Process − the procedures currently in operation

● Reason to Change − profits that will be brought by the changes

● Risks − factors that company needs to watch out for

● Options − any alternative procedures that can be implemented

● Option Comparison − Risk vs. Profit analyses of all options

● Recommendation − the final option to implement, after changes

● Action − the necessary steps to implement the changes

● Approval Requested − what actions need approval from whom