Design Thinking for Innovation (Workshops & Team
Facilitation)
When design principles are applied to strategy and innovation
the success rate for innovation dramatically improves. You don’t have to be a
designer to think like one. While learning to be a good designer takes years,
you can think like a designer and design the way you lead, manage, create and
innovate. A design mindset is not problem-focused, it’s solution focused and action
oriented towards creating a preferred future. Design thinking draws upon
logic, imagination, intuition, and systemic reasoning, to explore possibilities
of what could be—and to create desired outcomes that benefit the end user (the
customer).
Experience a
step-by-step design thinking process for human-centered innovation
Human-centered innovation puts people first, not technology
- Learn each
step of the design process through experiential hands-on learning
activities
- Practice
the 5 discovery skills required for innovation
- How
to uncover your customer’s unmet needs and desires
- Re-frame
your customer’s jobs-to-be-done to create desirable innovative solutions
- Prototype
solutions, test and refine
- How
to turn ideas into action
- Learn
how companies such as IBM, SAP and Google Ventures have adopted design
thinking to create value for customers
- How
to discover hidden opportunities for innovation
- How
to gain insights from stakeholders and customers and frame opportunities
- How
to generate ideas using tools and techniques from business, art, and
science
- Leverage
visual thinking and rapid prototyping to communicate value
- How
to apply design thinking methods to your specific business challenges
How to Develop Ideas your Boss and Customers will Love
- Empower
creativity and collaboration in cross-functional teams
- Co-create
ideas using techniques such as empathy mapping, customer journeys,
associational thinking, and building on the ideas of others.
- Prototype
your innovative idea as a business-ready concept
- Learn
how to use storytelling, imagery, and logical reasoning to
communicate your value proposition and get buy-in for your ideas