Developing Flow

Many people have very interesting ideas and even manage to put them on paper. Unfortunately, their readership does not extend beyond a particular stage. This is because, though their writing is good and the thoughts were properly mentioned, there may not have been a proper selection of words, or maybe a proverb like − “nipping it in the bud” was used, which readers may not understand.

Let us discuss 15 things to remember while proof-reading and revising your writing −

Clarity

      Your writing must be understood at the first reading. Avoid technical jargon, unfamiliar words or formal language.

Formal vs. Modern

      Payment has been duly noted vs. we received your check.

      Attached hereto vs. please find Attached

Avoid Ambiguity

      Words with double meaning or sentences that confuse readers should be avoided

      Having eaten the fish, Kiran talked to Karan. (Who had the fish?)

Avoid Colloquialisms

      In a nutshell vs. in short

      In this day and age vs. today, presently

Avoid using many Words

      Prior to the event vs. before

      At this point in time vs. now

Avoid unnecessary Repetition

      Absolutely essential

      Combine together

Include only relevant information

      Omit unnecessary background information.

      Keep sentences short and simple – 17 words or less.

Completeness

Check that all the information the reader will need is included −

      Who? What? Where? When? Why? How?

Correctness

Check accuracy of grammar and spelling of names of people and places.

      He done it vs. he did it.

      It’s color has faded vs. its color has faded.

Don’t Rely on Spell Check

      Typing ‘no/on’, ‘then/than’, ‘quite/quiet’, ‘lose/loose’ will not show errors.

Concreteness

Give specific details.

      Your investment plan will earn high interest.

      Your investment plan will earn 8% interest.

Convincing

Use language that is believable. Avoid exaggeration and superlatives.

      Always vs. Usually

      Never vs. Rarely

Courtesy

Display good manners in your writing. Use passive voice when communicating bad news to avoid negative overtones. For example,

      We cannot agree to the terms and conditions outlined in the contract.

      Some discussions regarding the terms and conditions need to be done.

Write with the reader in mind

      Sexist - Chairman, businessman

      Condescension - ‘Of course’, ‘Obviously’

Using Bullet Points

      Communicates your message in an easy and clear manner.

      Highlights the most important information.