A business always depends on a market that will need or want its products. Without a loyal customer base, no business will manage to sustain its initial success. Therefore, it’s always advisable to study the changing buying patterns and trends of the customer.
The following questions will give you an accurate assessment of your company’s customer acceptance −
● Describe this company generally from a People perspective. Who are its key people? How does it measure success with them, and why does it choose these metrics in particular?
● Identify and relate the people’s trends to Profit, Cash, and Assets.
● What do the company’s executives say publicly about returning capital to shareholders, innovation, reliability, efficiency, regulatory compliance, profitability?
● Compare the company’s performance and priorities with respect its competitor companies.
● How will the information obtained through this analysis impact your conversations or pitches with this company?