Even if you are just starting in the field of programming, it’s not worth putting off augmented reality creation until you have mastered the art of coding. Knowing the right tools for beginners, you can get into building an augmented reality app without further ado.
In this part, we’ll tell about two of the best AR platforms for beginners.
With Blippbuilder, no coding skills are required, not even for 3D objects or animations. This platform provides you with a drag-n-drop interface, which is easy as pie. Blippbuilder allows you to create your own interactive augmented reality experiences called ‘Blipps’.
Want to see some projects accomplished with Blippar?
Let’s explore an example of a travel solution. In 2016 Emirates famous airline introduced the world’s first interactive amenity kit in Economy Class. This unique kit includes not only necessary things for additional comfort in flight but also immersive content for mobile devices. Customers need to install the Blippar app and use it to scan the bags and they get access to entertainment and healthcare content.
Aurasma is a platform that allows users to create AR environment without any use of programming skills. Like most other platforms of this type, it includes a drag-n-drop interface and a cloud-based system. The content can be published and updated at the drop of a hat.
Just remember that platforms like Aurasma Studio, the simple ones, do not give you the whole package of opportunities, that you expect from professional SDKs. You cannot manipulate 3D objects the way you would in Vuforia or Wikitude. What are the limitations of Aurasma Studio?
· no face recognition, you can’t create face filters
· no mapping with OpenGL
· no scanning objects for recognition
· no mapping additional elements on the base of user location and recognized images
· no 3D tracking technology (SLAM)
· no geo-location
A popular magazine GQ has recently issued ‘the Men of the Year’ edition containing AR content. This way the reader had to download Aurasma-powered ‘GQ Live’ app and scan the magazine. This content featured sneak peeks of the issue and behind-the-scenes videos of the Men of the Year photo shoots. Also GQ included a big amount of augmented advertisements for companies like Geico, Hilton Hotels & Resorts, Louis Vuitton, Ralph Lauren, and Ray-Ban. So off-line marketing and advertising is all for AR technology.