Apriori Algorithm

 

Prerequisite – Frequent Item set in Data set (Association Rule Mining)
Apriori algorithm is given by R. Agrawal and R. Srikant in 1994 for finding frequent itemsets in a dataset for boolean association rule. Name of the algorithm is Apriori because it uses prior knowledge of frequent itemset properties. We apply an iterative approach or level-wise search where k-frequent itemsets are used to find k+1 itemsets.

To improve the efficiency of level-wise generation of frequent itemsets, an important property is used called Apriori property which helps by reducing the search space.

Apriori Property –
All non-empty subset of frequent itemset must be frequent. The key concept of Apriori algorithm is its anti-monotonicity of support measure. Apriori assumes that



All subsets of a frequent itemset must be frequent(Apriori propertry).
If an itemset is infrequent, all its supersets will be infrequent.

Before we start understanding the algorithm, go through some definitions which are explained in my previous post.
Consider the following dataset and we will find frequent itemsets and generate association rules for them.


minimum support count is 2
minimum confidence is 60%

Step-1: K=1
(I) Create a table containing support count of each item present in dataset – Called 
C1(candidate set)

(II) compare candidate set item’s support count with minimum support count(here min_support=2 if support_count of candidate set items is less than min_support then remove those items). This gives us itemset L1.


Step-2: K=2

(II) compare candidate (C2) support count with minimum support count(here min_support=2 if support_count of candidate set item is less than min_support then remove those items) this gives us itemset L2.

Step-3:

(II) Compare candidate (C3) support count with minimum support count(here min_support=2 if support_count of candidate set item is less than min_support then remove those items) this gives us itemset L3.

Step-4:


Thus, we have discovered all the frequent item-sets. Now generation of strong association rule comes into picture. For that we need to calculate confidence of each rule.

Confidence –
A confidence of 60% means that 60% of the customers, who purchased milk and bread also bought butter.

Confidence(A->B)=Support_count(A∪B)/Support_count(A)

So here, by taking an example of any frequent itemset, we will show the rule generation.
Itemset {I1, I2, I3} //from L3
SO rules can be
[I1^I2]=>[I3] //confidence = sup(I1^I2^I3)/sup(I1^I2) = 2/4*100=50%
[I1^I3]=>[I2] //confidence = sup(I1^I2^I3)/sup(I1^I3) = 2/4*100=50%
[I2^I3]=>[I1] //confidence = sup(I1^I2^I3)/sup(I2^I3) = 2/4*100=50%
[I1]=>[I2^I3] //confidence = sup(I1^I2^I3)/sup(I1) = 2/6*100=33%
[I2]=>[I1^I3] //confidence = sup(I1^I2^I3)/sup(I2) = 2/7*100=28%
[I3]=>[I1^I2] //confidence = sup(I1^I2^I3)/sup(I3) = 2/6*100=33%

So if minimum confidence is 50%, then first 3 rules can be considered as strong association rules.