The Average Cost of Living by State, and Why Ignoring it Could Sink Your Business

 

You hear about it all the time in the news—Cost of living rising! Maybe you think about it on a daily basis—Do I earn enough to cover my standard of living?

But, how often have you thought about the relationship between the cost of living and your business?

If it’s crossed your mind before, then you’ve probably also wondered about the average cost of living by state. Well, wonder no more—your cost of living by state guide has arrived.

What is cost of living?

The cost of living is the amount of money an individual needs to maintain their standard of living. Housing, food, transportation, clothing, taxes, entertainment, equipment, and education costs are just some of the basic expenses included in the cost of living.


 

Cost of living indexes let you compare basic expenses in different regions. There are cost of living indexes that compare cities, states, and countries.

Major cities, like New York City, have a higher cost of living than smaller cities, like Albany. To offset these higher costs (e.g., rent), wages are generally higher.

You can use cost of living information to determine how expensive it is to live and set up shop in an area.

Why the cost of living matters to your business

Cost of living matters to workers. It probably matters to your employees. But why should your business be concerned with it?

Let’s name a few big reasons why the cost of living is important to your business bottom line. The cost of living effects:

·         Office space expenses

·         Business budgets

·         Salary expectations

·         Product and service prices

·         Owner’s draw or salary

·         Raise determinations (e.g., cost of living adjustment)

Don’t care about a locality’s cost of living? If that’s the case, you may struggle to create accurate budgets, set reasonable employee salaries, and establish a fair pricing model that customers want to buy from.

Businesses that don’t put in the time to research all possible expenses may find themselves dipping into negative cash flow territory.

Not to mention, knowing a city’s cost of living can help you decide where to start your business. Cost of labor is an important factor that goes into our best states to start a business list.

Average cost of living by state

Cost of living data can vary depending on what factors are analyzed (e.g., housing) and who conducts the study.

Our chart below lists the following critical cost of living information:

·         Annual mean wage for all occupations (BLS)

·         Median monthly rent (Business Insider)

·         Value of a dollar (USA Today)

The mean wages represent the average wages employees working in the state earn per year. This data is from May 2018.

Median monthly rent shows the middle value of rent in the state. This data was compiled by GoBankingRates in June 2019.

The value of a dollar captures how much your dollar is worth in the state. If the value of a dollar drops below $1, then it does not go as far in that state. This data is from May 2019.

As you’re looking at the chart, keep in mind that states with a higher mean wage, higher monthly rent, and lower value of a dollar tend to have a higher cost of living.

State

Annual Mean Wage (All Occupations)

Median Monthly Rent

Value of a Dollar

Alabama

$43,790

$998

$1.15

Alaska

$58,710

$1,748

$0.95

Arizona

$49,290

$1,356

$1.04

Arkansas

$41,540

$953

$1.15

California

$59,150

$2,518

$0.87

Colorado

$55,820

$1,927

$0.97

Connecticut

$60,780

$1,803

$0.92

Delaware

$53,320

$1,435

$1.00

Florida

$46,010

$1,590

$1.00

Georgia

$48,280

$1,262

$1.09

Hawaii

$52,900

$2,481

$0.84

Idaho

$43,480

$1,238

$1.08

Illinois

$53,790

$1,463

$1.01

Indiana

$45,290

$1,113

$1.11

Iowa

$46,150

$1,057

$1.11

Kansas

$45,280

$1,051

$1.10

Kentucky

$43,210

$1,084

$1.14

Louisiana

$42,660

$1,245

$1.11

Maine

$46,810

$1,466

$1.02

Maryland

$58,770

$1,807

$0.91

Massachusetts

$63,910

$2,252

$0.93

Michigan

$49,510

$1,110

$1.07

Minnesota

$54,200

$1,449

$1.03

Mississippi

$39,420

$1,055

$1.16

Missouri

$46,460

$1,047

$1.12

Montana

$43,860

$1,234

$1.06

Nebraska

$46,710

$1,253

$1.10

Nevada

$46,170

$1,423

$1.03

New Hampshire

$52,350

$1,748

$0.94

New Jersey

$58,210

$2,062

$0.88

New Mexico

$45,400

$1,200

$1.07

New York

$61,870

$2,050

$0.87

North Carolina

$47,200

$1,208

$1.10

North Dakota

$49,620

$1,290

$1.09

Ohio

$48,220

$1,113

$1.12

Oklahoma

$44,220

$950

$1.12

Oregon

$52,000

$1,707

$1.00

Pennsylvania

$50,030

$1,242

$1.02

Rhode Island

$54,810

$1,725

$1.00

South Carolina

$43,210

$1,209

$1.11

South Dakota

$41,800

$1,213

$1.13

Tennessee

$44,660

$1,153

$1.11

Texas

$49,720

$1,455

$1.03

Utah

$47,920

$1,526

$1.03

Vermont

$50,150

$1,599

$0.98

Virginia

$55,310

$1,452

$0.98

Washington

$59,410

$1,838

$0.95

West Virginia

$42,370

$888

$1.14

Wisconsin

$47,350

$1,141

$1.08

Wyoming

$48,630

$1,149

$1.03

 

States ranked by cost of living list

If you just want the scoop on which states have the lowest and highest cost of living, we’ve got you covered.

Take a look at the states ranked by cost of living (from lowest to highest) for 2018, according to U.S. News:

1.      Mississippi

2.      Oklahoma

3.      Arkansas

4.      Missouri

5.      Michigan

6.      Alabama

7.      Tennessee

8.      Kansas

9.      Indiana

10.  Wyoming

11.  Georgia

12.  Texas

13.  Iowa

14.  Kentucky

15.  New Mexico

16.  Ohio

17.  Louisiana

18.  Idaho

19.  North Carolina

20.  West Virginia

21.  Nebraska

22.  Wisconsin

23.  Illinois

24.  Utah

25.  South Carolina

26.  Arizona

27.  North Dakota

28.  Florida

29.  South Dakota

30.  Pennsylvania

31.  Minnesota

32.  Virginia

33.  Montana

34.  Colorado

35.  Delaware

36.  New Hampshire

37.  Washington

38.  Nevada

39.  Maine

40.  Vermont

41.  New Jersey

42.  Rhode Island

43.  Massachusetts

44.  Alaska

45.  Oregon

46.  Maryland

47.  Connecticut

48.  New York

49.  California

50.  Hawaii

Cost of living calculator

You might be wondering if there are any tools you can use to readily calculate the cost of living in one state versus another. And if you are wondering it, you’re in luck—there are a number of tools you can use.

Here’s a list of websites that have a cost of living calculator:

·         Salary.com

·         Bankrate

·         CNN

 

You can use cost of living calculators to see how far a dollar will go in two different cities. These calculators allow users to enter information like income, current city, and prospective city. Keep in mind that the calculators have a limited selection of cities.